Tourism is a sector in deep digital mutation, where transactions are made mainly through the web, which makes it a potential niche …
Surely you know something that is a reality and that is that travel agencies have been out of service for some years. But whose fault is it?
Thanks to the Internet you can create an online travel agency
In a sector in deep digital mutation, where transactions are carried out mainly through the web, it would be essential to open an online travel agency .
This is true, but the competition is always tough, so you should definitely accompany the agency with a well-defined plan in advance so that success is complete.
Nowadays we no longer address tourists, but travelers who are looking for an experience full of emotions, apart from that they do not want to be considered as mere tourists. Therefore, it is essential to offer the traveler a product that stands out from the rest and satisfies their expectations and their increasingly demanding needs, so that in this way their trip is a great success.
For that you have to think about the outline of your project, the product you want to offer, who will be your objective, how to reach them and above all, are you proposing something new?
An interesting potential
Creating an online travel agency is a very good idea , since it allows you to save even on renting a place, so you won’t have to worry about unnecessary expenses.
Having a website is having a sales representative who is in charge of promoting your products 24 hours a day.
You should know that tourism is at the forefront of online shopping in Spain since 2012 , since 84% of Spaniards went online to prepare or book their trips.
As we have already commented previously, today we do not have to deal with simple tourists, since since the sixties, the tourist has evolved to give way to the traveler.
More than a simple need for relaxation, sun or sand, now they are looking for a new and authentic experience that produces intense emotions.
What to propose to our traveler?
You must think well before setting up your online travel agency in order to achieve the final objective, so segment and position. You can take into account things like what is my product? Who am I talking to? How do I reach my customer?
Then you must remain constant in your initial choice . So, if you choose to specialize in one or more destinations, they must have common points (geographical area, similar cultures and thematic destinations).
Ask yourself what you are looking for and offer fresh new trips that one person will not be able to organize themselves, so search and rummage until you find destinations that attract attention that other travel agencies do not offer.
By following above mentioned steps we assure you that your online agency will have great success.